It is very encouraging to start an export business. Congrats! You have selected proper products and are determined with the impending sale to global markets and the logistics that come in-between.
But here’s the catch: as mentioned earlier identifying the buyers for your products is generally not a very easy task.
To worsen the situation, buyers are very important if the export business is to fly. Well, then, how can one identify potential buyers for the export business of the organization?
So, let us proceed to read through this blog as we get a few tips and measures to identifying the real buyers that in turn real help your business expand more effectively.
In addition we will introduce Siomex which is designed to assist in the identification of the appropriate buyer for exported goods.
1. Research Your Market
When it comes to selling your stock, you will need to identify who will purchase our product. When publics in different countries are compared their demands also differ. For instance, common exporting products may include spices and countries such as USA, UAE and Germany may show high demand for spices. However, importation of cotton yarns probably makes countries like China and Bangladesh more appropriate.
Start with simple research:
It makes approval of look at which countries import your products.
Find out what price they pay.
Determine if your product fits the market requirements with regard to quality.
Some of the tools used to gather this data include; Siomex. While most businesses supply raw trade statistics by country, which is often not very helpful to accurately map out targeted consumer markets, competitors or total quantities, Siomex offers import-export data that outlines in detail which countries are purchasing which products and their respective buyers and their quantities. This information can guide you to the general direction, or where you ought to start with.
2. Use Online Marketplaces
Selling products across borders is easier said than done, but technology provides one of the most convenient methods to achieve this. Companies such as Alibaba, Amazon, and eBay are preferred by exporters because by posting your products they help you to attract customers from across the globe.
Here’s how you can start:
Make your profile and list your products…upload beautiful pictures of the products.
Provide a brief description of the product along with the specifications.
Because interaction is mostly online, always ensure to reply to inquiries in good time to convince the buyers that they are dealing with a reputable company.
This way, you are making it easier for a buyer to come across your business once you display your product online.
3. Attend Trade Fairs and Expos
Trade fairs are one of the best ways of physically meeting your buyers in case you want a one on one contact. These events are ongoing globally and involve the buyers and sellers in particular industries. For instance, if you are exporting furniture, the furniture expos will get you right to the potential buyers.
At trade fairs:
Put your products on your booth.
Hand over business cards to buyers.
If you have had the opportunity of attending the event, then you should closely communicate with the interested buyers.
You can easily search the internet to identify current and upcoming trade fairs in your line of business or use Siomex to discover from where the buyers are and then market directly to those markets.
4. Import-Export Data providers
The search for buyers becomes easier once you know where to find them.. This is where Siomex, an import-export data provider comes into the picture Siomex collects real data on Imports and Exports happening around the world and processes it in an easily understandable manner. This data can help you:
Find out the most important importers of your product.
Locate the identities of real customers.
Get to know how much they are putting their money on and the cost.
For instance, if you are exporting tea. With Siomex you can take a look at the list of companies in Europe that are buying tea and the amounts they buy monthly. This means that direct communication with these buyers can be made to sell your products.
With Siomex, you will free your time, efforts and money because you get everything you need about the buyer in one site.
5. Sustain Social Media Engagement
Having a social profile is more than just sharing picture. Linkedin, face book and Instagram can also assist you in finding buyers.
Here’s what you can do:
LinkedIn: If you’re new to the business, learn how to make an outstanding business profile that will allow you to link with exchanging importers, wholesalers and other business people.
Facebook Groups: You need to join groups that are related to exporting and posting advertisement contents on the wall of the groups.
Instagram: Likely to buy, share post high-quality photos of your products & services that are under the relevant niche.
Some buyers search for suppliers on such sites meaning if you establish an active presence, you’ll be easily spotted.
6. Partner With Local Agents
There are times when you require a local ally who comprehends the market area in concern. National or regional representatives that deal with insuring can introduce you to the buyers in that country. They understand the culture, requirements of the market and where to meet people who will give them business.
For instance, you may wish to sell textiles in Dubai; to penetrate in the market, it is easier to associate with an agent than to look for buyers personally.
When dealing with agents ensure that you have agreed on certain aspects so that in future there will be no misunderstandings.
7. Build a Professional Website
A professional appearing website instills confidence in the market place and makes peoples’ business trustworthy. A large number of buyers may seek your website before they make the decision to patronize your business. Your website should include:
Details about your products.
Clear contact information.
Any testimonial or case studies that you could write down from your experiences in the course of the investigation?.
There are many website optimization methods you can use including internet marketing and search engine marketing and search engine optimization commonly known as SEO to enable your website rank high in Google. In addition, buyers may look for your product and find you in the search results if you own a website.
8. Email Outreach
After getting some details of the buyers from tools such as Siomex, the potential buyers can be contacted through email. This means that when crafting the introduction of the said email, one can easily be able to reach the potential buyers easily. Here’s a simple format to follow:
Begin your letter with courtesy that requires and then introduce your company.
Give information about your products and, therefore, why a consumer should patronize those products.
You should ask whether they want to do business with you.
Conclusion
Locating buyers for your export business can be a daunting task the fist instance, however once you embark on it becomes very easy.
The first step to following this market is to gather your buyers information, and there are various ways you can achieve this, for instance, you can search the internet and look for sources such as trade fairs and tools such as Siomex.
Together with social media, emails, and an original website, you can invite buyers and expand your business worldwide.
Siomex saves your time making it easier for you by providing you with accurate data at your finger tips. That is why, with Siomex, you can know who to buy from, analyze their behavior, and then approach them. Therefore start right now and approach buyers globally to expand your export business.
Frequently Asked Questions
1. Extra tips on how to source international buyers for an export business.
You can help tools such as Siomex to get the import and export data to indicate which nations import product and who the buyer is.
2. How useful is import-export data in searching for buyers?
Information about imports and exports show which countries are importing particular products, and in what quantity, as well as the companies exporting them. This information assists you in aiming at the right likely buyers and markets in order.
3. Is social media really powerful enough to help me to find buyers for my products?
Yes. LinkedIn, Facebook and Instagram based networks are quite effective to get connected with importers, wholesalers and business owners. Generally, having professional page, posting details of products to be offered, observing groups of likely buyers could help in attracting them towards products.
4. What should I do as a professional to potential buyers?
This should be followed by the email introduction – this should also be short and concise. First of all, tell your reader about your business, describe the type of products you have and indicate benefits customers get. If the need arises give samples or pricing details if necessary then politely follow up.
5. What advantages does Siomex provide to export companies?
In doing so, Siomex makes the buyer search mode easier since it offers current and relevant data on import-export. It can help the seller, that otherwise would need to find the buyers, analyze their behavior in terms of purchasing and address them without interruption.
6. Must I call on the buyers through trade fairs?
Yes. By attending trade fairs, you measure the buyers, can display your products and nurture relationships. Try to focus in industry-specific trade fairs for your target markets to use it for the best of the outcome.
7. Should I invest in a website for my export business?
A professional website offers a buyer credibility that makes it possible to find the seller easier. Some of them are product description, company details, distant communication details, and customer feedbacks can be helpful to convince the potential customer.
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